Building AI that makes businesses better at keeping customers
Retentifi is a product of Supap Limited — a UK-incorporated AI software company on a mission to solve real operational problems for businesses through applied AI.
Supap Limited
Supap Limited is a UK-incorporated AI software company founded in December 2024. We believe that artificial intelligence is most valuable when it solves concrete, high-stakes problems for businesses — not when it serves as a technology demonstration.
Our focus is on intelligent SaaS products that plug directly into existing workflows and deliver measurable outcomes from day one. We move quickly, build lean, and ship software that earns its place in production environments.
Retentifi is our flagship product — an emotion-aware retention platform that helps SaaS companies detect customer frustration before it becomes churn, route conversations intelligently, and generate empathetic AI-assisted responses at scale.
A commercially distinct state — and a granted patent
Retentifi addresses the gap that traditional support tools ignore entirely: the customer who has started to recover, but is not yet safe. By embedding sentiment detection into an intelligent business routing architecture, the platform uses temporal sentiment progression analysis to track not just what a customer feels in a given moment, but whether that feeling is worsening, stabilising, or beginning to recover.
This surfaces a commercially distinct emotional state that no existing retention tool was designed to act on: the recovering but not yet fully satisfied customer. Catching customers in this window — before goodwill tips back into frustration — is where the greatest churn prevention leverage exists.
This approach is now protected by a granted patent, allowing businesses to move retention from a reactive mechanism to a proactive one. Retentifi does not wait for a customer to complain — it acts before the complaint is written.
Temporal progression analysis
Tracks sentiment trajectory over time — not just the current state, but the direction of travel across an entire conversation.
Intelligent routing architecture
Routes based on emotional risk, not just keyword triggers. High-value customers in emotional recovery receive immediate, calibrated intervention.
Patent-protected approach
The temporal sentiment progression methodology is protected by a granted patent — a defensible edge in AI-powered customer retention.
Proactive, not reactive
The system acts autonomously when a high-risk emotional state is detected — before the customer decides to leave.
Stop churn before it becomes a conversation
Most support tools wait for customers to complain. Retentifi watches how sentiment evolves across every conversation in real time — not just what a customer feels in a given moment, but whether that feeling is worsening, stabilising, or beginning to recover.
When the system detects a high-risk emotional state, it acts autonomously — routing the conversation to the right agent, surfacing the right response suggestion, and flagging the account for immediate attention. No manual triage. No 30-day retrospective in a spreadsheet.
Our mission is to give every SaaS business the ability to retain customers through genuine, timely empathy — at scale, without sacrificing the human quality of the relationship.
The question isn't whether a customer is frustrated right now — it's whether they were frustrated five minutes ago and are beginning to feel better. That trajectory is where retention lives.
Our principles
Applied AI
We build AI that solves real, specific problems — not AI for its own sake. Every feature we ship has a measurable operational impact.
Outcome-Obsessed
We measure success in business results: churn prevented, revenue protected, support escalations deflected. Features are a means, not the goal.
Empathy by Design
Technology that understands human emotion should itself be humane. We build tools that make businesses kinder to their customers.
Speed to Value
SaaS companies move fast. Our products integrate in minutes, not months, and surface actionable intelligence from day one.
See Retentifi in action
Join SaaS teams using Retentifi to stop churn before it starts. Book a live walkthrough with the team.